Lucid, the leading global programmatic platform for buying and selling sample, has announced a partnership with Welcome Research, a US-based survey panel specialized in reaching unacculturated Hispanic audiences.
By partnering with Welcome Research, Lucid is now the only sample marketplace to connect researchers with over a million Spanish-dominant Hispanic respondents in the US.
Traditionally, for researchers located outside Central America and Mexico, Spanish-speaking respondents have been difficult to reach. With the addition of Welcome Research to Lucid’s sample marketplace, researchers across the globe will be able to reach a more diverse pool of respondents in the US.
Welcome Research, a subsidiary of URWelcome Technologies, uses unique technology and recruitment methods to power mobile-first community platforms that provide more efficient targeting and industry-best response rates. Welcome Research’s community platform for the U.S. Spanish-speaking community is known as “SABEResPODER” (translation: “knowledge is power”) and has amassed over 1M users, adding thousands of new eligible panelists every month.
Eli Ackerman, Executive Director, Digital Monetization at Lucid commented, “By integrating Welcome Research as a Marketplace supplier, Lucid can offer even better and more representative data to our clients. This partnership optimizes Lucid’s capabilities as the leading programmatic marketplace and positions Welcome Research as an innovative leader in sample supply.”
Amir Hemmat, Co-Founder & CEO, URWelcome Technologies added, “Lucid is a leading marketplace for programmatic sample – partnering with Lucid to provide what has formerly been such a hard-to-reach audience will not only highlight the quality of Welcome Research’s data but also open up the sample to an entirely new base of customers.”
Welcome Research’s respondents are available now on the Lucid Marketplace.