The Hispanic community yields extensive purchasing power

They have been a major driver in U.S. population growth, yet data on this demographic has been exceedingly hard to collect… until now!

Panel Profile

1MM + PANEL SIZE

SPANISH LANGUAGE
PREFERENCE

18-60 YEARS OLD

45% MALE
55% FEMALE

$46,000 MEDIAN HOUSEHOLD INCOME

4.3-PERSON HOUSEHOLD SIZE

90% SMARTPHONE PENETRATION

When panelists enroll in our system, they fill out a 30-point profiler to give us a deeper, data-driven understanding of who they are.

Knowing the strengths of our segmentation, we’re able to offer clients turnkey solutions for customizing sample.

Our Panel

Traditional Panel

PANEL COMPOSITION

Our Panel

Full spectrum of Hispanic consumers, including 100% Spanish-preferred

Traditional Panel

Skew to bilingual or English-preferred Hispanics

OPT-IN & CONTENT LANGUAGE

Our Panel

Spanish

Traditional Panel

English or Spanish

SURVEY LANGUAGE

Our Panel

Spanish or English

Traditional Panel

English or Spanish

CONTACT METHODOLOGY

Our Panel

SMS text + mobile web

Traditional Panel

Require email access

PANEL SIZE

Our Panel

1MM + active Spanish-preferred respondents

Traditional Panel

Typically low presence of Spanish-preferred respondents

GEOGRAPHY

Our Panel

Robust sample size in top Hispanic markets and key emerging markets

Traditional Panel

National only

PANEL RECRUITMENT

Our Panel

Registration and expectation setting in person

Traditional Panel

Digital acquisition or paid lead generation

Welcome Research capitalizes on human engagement by meeting our users in trusted locations such as the U.S. consulates of their home countries.

WHAT THIS MEANS…

We have an authentic panel of Spanish-speaking consumers who are committed to providing thoughtful answers.

Genuine and sustainable dialogue in both directions.

Expectations established upfront at the point of registration.

0 +

reach in the immigrant
community every year

0 +

members in our
platform every month

0 +

new members signing
up everyday

Ready to get started? We’re ready to work with you!

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